Run Walk Ride Participant Marketing Kit

So you set up your GoodTwo Fundraising Campaign. Now what? Now you’ve gotta let everyone know about your deals. That’s just what this guide is for, so check out our tips, tricks and templates and get busy fundraising!

A few things to keep in mind:

• You can log into your page at any time. By logging in, you can change your campaign information or select new deals.
• Check out the “Share” toolbar right on your page. This will let you quickly send your page via Facebook, email and Twitter–the three quickest and easiest way to get the word out about your fundraiser.
• Promote! Promote! Promote! Just like all your other fundraising efforts, your GoodTwo fundraiser will only work if people know it’s there. Send emails to your supporters throughout your campaign and let them know what you’re doing and why you’re raising money.
• Questions? Email us at fundraisers@goodtwo.com.

How It Works

goodtwo™ is a fundraising platform: we provide your fundraising page and deals, and you market the deals to your network. For each deal that someone purchases from your page, your campaign receives the specified donation. The key to the success of your fundraiser is how much you promote your page to family members, friends, donors, and other people in your network (and don’t be shy about asking people to pass along the deals for you!). With GoodTwo, your donors get a great deal and you get a donation, so spread the word!

Fundraising Tips

• Don’t Set it And Forget it (Because Your Donors Will Forget it Too): Treat your GoodTwo campaign like any other fundraising campaign your organization does. Send emails about it, post to Facebook and Tweet about it throughout the campaign.
• Make Them an Offer They Can’t Refuse: All year, you ask your supporters for money, time, and resources. With GoodTwo, you’re actually rewarding them with a great deal. Keep that in mind when crafting your appeal: it’s a reward for the donor that has the added bonus of supporting a cause they care about.
• Make it Viral: Remind your supporters that they can help your organization not only by buying deals from your campaign, but also by spreading the word to their family, friends and coworkers, especially if they see deals they’d like!

TEMPLATES

GoodTwo has put together a variety of templates that will allow you to insert the link to your fundraiser, copy, paste and go!

Email

Dear Friends,

As many of you may know, this year I am participating in NAME OF EVENT. Part of my challenge is raising money to support CAUSE NAME. With that in mind, I’m running a great fundraiser through GoodTwo that allows me to raise money while my supporters (that’s you!) get great deals. You buy one of the great deals that I have featured on my page, saving you money at restaurants, spas, salons, retailers and more, and a donation automatically goes to my cause. It’s a win-win, and a purchase you can feel good about.

I hope you’ll take a moment to check out my page at INSERT LINK TO GOODTWO PAGE.

I appreciate your support, and hope you enjoy the deals!

Facebook

Option 1:
This year, I’m participating in EVENT to support CAUSE NAME. With this great fundraiser, you can support me while also getting great deals on the stuff you love to buy! Check out my GoodTwo fundraiser here: INSERT GOODTWO LINK.

Option 2:

For the next two weeks, you have the chance to support me in my fundraising efforts for CAUSE NAME while also saving a ton of money! Check out my GoodTwo fundraiser: INSERT GOODTWO PAGE LINK. You get an awesome deal, and I get a donation! Please repost this to your network!

Option 3:

I’m running a fundraiser with GoodTwo, and here’s how it works: you get a fantastic deal for 50% or more off, and I get a donation towards CAUSE NAME for every deal purchased. You save money, we make money–easy as that. INSERT GOODTWO PAGE LINK

Option 4:

Check out my GoodTwo fundraiser. You get a great deal and I get a donation for EVENT NAME. INSERT GOODTWO PAGE LINKPlease share this link within your network! Everyone loves a good deal.

Option 5:

Time’s running out on my GoodTwo fundraiser! You can buy great deals for a limited amount of time and for every deal purchased, I get a donation for my CAUSE NAME fundraiser! Check it out before it’s too late: INSERT GOODTWO PAGE LINK.

TWITTER:

Please remember that Twitter updates must be <140 characters. The templates below assume you use http://bitly.com to shorten your GoodTwo link so that it will fit into the update.

Option 1:

Check out my fundraiser with @good_two. You get a great deal and I get a donation! INSERT LINK

Option 2:

Looking for a way to donate to us without spending money? How ’bout saving some too? Each of these deals = a donation! INSERT LINK

Option 3:

This is what I call a win-win: You buy one of these great deals from @good_two, I get a donation. It’s easy as that! INSERT LINK

Option 4:

Time’s running out on our deals with @good_two! Don’t miss out: you get 50%+ off, and I get a donation! INSERT LINK

Option 5:

I’m doing a @good_two fundraiser: you buy a great deal, I get a donation! Please RT & help me raise some $! INSERT LINK