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Pan Mass Challenge Fundraiser Marketing Kit

So you set up your GoodTwo Fundraising Campaign. Now what? Now you’ve gotta let everyone know about your deals. That’s just what this guide is for, so check out our tips, tricks and templates and get busy fundraising!

A few things to keep in mind:

  • You can log into your page at any time. By logging in, you can change your campaign information or select new deals.
  • Check out the “Share” toolbar right on your page. This will let you quickly send your page via Facebook, email and Twitter–the three quickest and easiest way to get the word out about your fundraiser.
  • Promote! Promote! Promote! Just like all your other fundraising efforts, your GoodTwo fundraiser will only work if people know it’s there. Send emails to your supporters throughout your campaign and let them know what you’re doing and why you’re raising money.
  • Questions? Email us at fundraisers@goodtwo.com.

How It Works

goodtwo™ is a fundraising platform: we provide your fundraising page and deals, and you market the deals to your network. For each deal that someone purchases from your page, your campaign receives the specified donation. The key to the success of your fundraiser is how much you promote your page to family members, friends, donors, and other people in your network (and don’t be shy about asking people to pass along the deals for you!). With GoodTwo, your donors get a great deal and you get a donation, so spread the word!

Fundraising Tips

  • Don’t Set it And Forget it (Because Your Donors Will Forget it Too)Treat your GoodTwo campaign like any other fundraising campaign your organization does. Send emails about it, post to Facebook and Tweet about it throughout the campaign.
  • Make Them an Offer They Can’t Refuse: All year, you ask your supporters for money, time, and resources. With GoodTwo, you’re actually rewarding them with a great deal. Keep that in mind when crafting your appeal: it’s a reward for the donor that has the added bonus of supporting a cause they care about.
  • Make it Viral: Remind your supporters that they can help your organization not only by buying deals from your campaign, but also by spreading the word to their family, friends and coworkers, especially if they see deals they’d like!

TEMPLATES

GoodTwo has put together a variety of templates that will allow you to insert the link to your fundraiser, copy, paste and go!

EMAIL:

Dear Friends:

As many of you know, I am riding in the Pan-Mass Challenge this summer in a quest to raise money for the Jimmy Fund and Dana Farber. As I seek to raise as much money as possible to find a cure for cancer, thank you all for your generous contributions. My latest fundraiser is a campaign called GoodTwo, and that’s good news for you. My GoodTwo campaign features some great deals on local businesses, from restaurants to salons to activities. Every time you buy a deal from my page, I get a donation towards my PMC goal, and YOU get a great deal to enjoy. If you like CoupMe, Groupon, or Living Social, you’re going to love this fundraiser.

I hope you’ll take a second to check out my deals here: LINK TO CAMPAIGN PAGE. 

I hope that you’ll not only consider buying deals through GoodTwo to benefit this good cause, but that you’ll also pass along this link to your network, post on Facebook, and tweet about it to let your family members and friends know that these deals are available, and that their purchase will benefit a great cause.

Thank you!

FACEBOOK:

Option 1:

Thanks for supporting me in my PMC fundraiser! Now, it’s my turn to give you a little something back. Check out these three amazing deals at GoodTwo: you’ll get 50% or more off on each of them! Oh, and PMC gets a little something too: for every deal purchased, a donation’s made to my personal PMC fundraiser. Everyone wins! LINK

Option 2:

For the next two weeks, you have the chance to support me in my PMC ride while also saving a ton of money! Check out my GoodTwo fundraiser: LINK. You get an awesome deal, and PMC gets a donation to help fight cancer! Please repost this to your network!

Option 3:

We’re running a fundraiser with GoodTwo, and here’s how it works: you get a fantastic deal for 50% or more off, and I get a donation towards my PMC fundraising goal for every deal purchased. You save money, I make more money to fight cancer–easy as that. LINK.

Option 4:

Check out my GoodTwo fundraiser. You get a great deal and I get a donation towards my PMC Fundraiser for each deal purchased. LINK. Please share this link within your network! Everyone loves a good deal.

Option 5:

Time’s running out on my PMC GoodTwo fundraiser! You can buy great deals for a limited amount of time and for every deal purchased, I get a donation towards my PMC fundraiser! Check it out before it’s too late: LINK

TWITTER:

Please remember that Twitter updates must be <140 characters. The templates below assume you use http://bitly.com to shorten your GoodTwo link so that it will fit into the update.

Option 1:

Check out my PMC fundraiser with @good_two. You get a great deal and we get a donation! LINK

Option 2:

Looking for a way to donate to us without spending money? How ’bout saving some too? Each of these deals = a donation! LINK

Option 3:

This is what I call a win-win: You buy one of these great deals from @good_two, PMC gets a donation. It’s easy as that! LINK

Option 4:

Time’s running out on deals with @good_two! Don’t miss out: you get 50%+ off, and PMC gets a donation! LINK

Option 5:

I’m doing a @good_two fundraiser: you buy a great deal, PMC gets a donation! Please RT & help us raise some $! LINK

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