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Insights from the Giving USA 2010 Study

June 22, 2011

Earlier this week, Giving USA released its 2010 study, which not only tracked the charitable giving habits of Americans last year, but also adjusted the estimates for previous years to reality: in fact, giving was less than they originally believed. While giving last year was up about 2% from 2009, the overall drop from 2008 is still around 11%. That’s a tough pill to swallow for many nonprofit organizations and a reality they live every day. Still, the authors of the study said it best when they wrote:

“Despite personal and economic hardships, Americans remain steadfastly committed to each other and their communities.”

As a fundraising platform that takes a different tact than most nonprofits we know, we are heartened by this quote. The entire point of GoodTwo is to making giving a little more fun, to motivate people to engage, and to reward people for doing good. We know that most people have a hard time turning down a chance to both give and receive at the same time, and that’s why we’ll be making an impact within charitable giving.

In the meantime, there have been some great posts and articles written on the Giving USA stats in the last couple of days, so we thought we’d provide you with a little round-up. Let us know if you’ve seen other great insights, and we’ll add them to the post!

SmartMoney: The Important Charities You’re Ignoring 
Kelli B. Grant talks about what the trends say about our giving habits, and why places like homeless shelters are seeing a dip.

Marketing for Nonprofits: Is This The New Normal?
Joceyln Harmon takes a look at the stats and asks what’s next for nonprofit giving.

Huffington Post: Making a Difference
Lisa M. Dietlin talks about how consumers can combat the lapse in donations by planning ahead.

Nonprofit Quarterly: What Giving USA Numbers Reveal in 2011
This editorial from NPQ takes a good, hard look at the data and breaks down the reality.

What about you? What are your thoughts on the stats, and who do you think has been writing some good analysis of the study?



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