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Fundraising Tips for Marathon Runners (and Other Individual Fundraisers Too!)

January 19, 2011

GoodTwo’s based in Boston, which means we’re lucky to have a front-row seat for the Boston Marathon every year. The race, one of the most coveted marathons in the country, is a spectacle to watch and an amazing feat of athleticism. But what’s perhaps even more impressive is the fact that every year, Boston Marathoners raise more than $10 million for charity. The marathoners–ordinary people like you and I, not fundraising professionals–are given basic tools and, a new study finds, do most of their fundraising online.

The Chronicle of Philanthropy has a great writeup on a recent study of Boston marathoners that delves into what makes them such successful fundraisers. The whole thing is worth a read, but perhaps most interesting are some of the benchmarks that the study proposes. On average, the runners raise $3,640 and need to get donations from 36 to 40 donors to get there. The study suggests asking for higher amounts of money, in the range of $75 to $100, a habit that highly successful fundraisers have.

We’ve seen a couple of Boston Marathoners start signing up for GoodTwo fundraising pages. These marathoners have some pretty lofty goals. And the visitors at GoodTwo want to help. If you’re running, walking or riding for a good cause, leave the link to your fundraising page in the comments!

One Comment leave one →
  1. Harry Delany permalink
    August 10, 2011 1:45 pm

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